Impact ladder

What is an Impact ladder?

The Impact ladder is a tool to make very clear how a product or service contributes to a positive impact for the customer. The Impact ladder supports brainstorming and also provides insight into the most important risks. The tool can be used for new and existing products and services.

Why this tool?

In practice it can sometimes be difficult to get the customer’s impact clear. Especially when products and services are delivered to other companies. These other companies use the products and services as part of their own services or activities. It requires quite a bit of specialist industry knowledge and practical experience to really understand how the positive impact for these customers arises. What exactly is their benefit and what the added value? Teams often think that they know the customer’s impact, but it is still unclear when asked questions.

Examples of Impact ladders

Example coffee